What you choose is what you get? Tailoring information modality on the Web.

Older adults are increasingly using the Internet. Recent numbers show that 85% of Dutch older adults aged 65 – 74 use the Internet, while this is nearly 50% for those of 75 years and older (Statistics Netherlands, 2015). Besides finding their way to e-mailing and social media (we have all been surprised by finding our parents or grandparents on Facebook these days) older adults spend a lot of their time online to look up health information (Statistics Netherlands, 2013). Fact is, we now live in a digital era, and online health websites are considered to be valuable information sources next to ‘traditional’ sources like our doctor. However, when designing online health information for older a

Do we actually understand each other? Moving beyond the language.

Have you ever found yourself in a communicative situation where you speak the language, but actually you do not understand what is going on? I have, many times. As a foreigner in a new country (I came to the Netherlands some 20 years ago), I learned the language quite fast and well enough to be able to express myself, but it took me some extra time to acquire the rules beyond it, the rules outside the language circle – the languaculture, as Michael Agar calls it. His book “Language shock: Understanding the culture of conversation” is a great read for everyone who is interested in language, culture and communication, and I will do my best to briefly explain what the book is about, by using so

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