Completing a PhD often is a rocky road that ends in a fork. Once PhD candidates are in the final phase of writing up their dissertation, many face a new challenge: Finding their next job. Even though the majority of new PhDs eventually end up working in the private sector, the transition from the university to a company can seem difficult. Many consider their skills too limited and their research experience irrelevant. Some employers share this view, and believe researchers live in a ‘bubble’ or an ‘ivory tower’ where they investigate abstract theoretical concepts that are not relevant for practitioners. Although the world of academics certainly is a world in itself, hiring an employee with