Personalized advertising: unloved or simply unknown?
In the last years, online advertising has gone through a major transformation. Instead of seeing random banners on websites and getting annoying pop-up ads, Internet users are now mostly exposed to ads that have been pre-selected especially for them. With the rise of big data, companies have gained access to a vast amount of information on their current and potential customers, with which they hope to reach the right people and fulfill their needs better. However, while seen
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