News avoidance is a hot topic. Not only did news avoidance receive academic attention in the past decade, but there is also growing interest in the field of journalism. However, a lot is still unclear about news avoidance. Why do people avoid the news, what news do they avoid, and does this mean they are not informed? Before we answer these questions, we seek a more holistic conceptualization of news avoidance, focus on personal motivations for news avoidance, and examine dif