The Use of Emotions to Capture Attention on Social Media

While waiting for a bus to arrive or just to fill time, we often scroll through our social media to check what is happening in the world. Among posts of friends, acquaintances and other interesting accounts, our social media time line often shows us the news. More than 50 percent of Internet users receive their news via social media, and the average reader spends approximately 15 seconds to scan such an article. In this short period of time, while also confronted with external stimuli from the environment (for instance at a bus stop), we impressively manage to not only make sense of what we are reading but also make up our minds about it. It is both remarkable and questionable how we are abl

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