Sustainable Finance - For real or just another CSR strategy?
Isn’t it great? After having supermarkets announcing that they are going green (e.g., REWE in Germany), offering a range of biological...
How can media contribute to genocide?
A defining feature of genocide is numbers: 6 million dead in the holocaust, 1.5 million in Cambodia, 800,000 in Rwanda, 400,000 in...
Branded apps and purchase behavior
Writing a shopping list using the Appie app, checking when the next train arrives with the NS app, searching for the latest fashion...
Is the TV still the first screen?
Nowadays, people have a lot of additional screens that can be used simultaneously while watching TV, such as a smartphone, tablet or...
Native Advertising. Are consumers being deceived? A new study suggests this is the case.
Photo Doug Kessler Native advertising is a relatively new word to describe advertiser-sponsored content disguised as editorial content....