Several years ago, when I discovered ‘the wonderful world of online dating’, I struggled with some fundamental questions—and no, I am not only referring to the timeless: “What am I actually doing here?” Questions like: (a) “How long can I swipe (on Tinder), until I run out of potential matches?”, (b) “What is up with everyone indicating their height in their biographies?”, and (c) “Are music, movies, and festivals, really the only three interests people have?” It were these types of questions, that got me interested in examining people’s online dating behavior—on platforms like Tinder. I wanted to know what people actually write on their profiles. Around this time, I also discovered the powe